Toronto startup Wattpad, the popular online community of readers or writers, launched a new social discoverability tool. The new tool helps people share their Wattpad profile and stories on other online platforms like Tumblr, blogs, and websites.
Writers at all levels – from bestselling authors to hobbyist writers – share stories on Wattpad (and more than 28 million people have joined the community in total). Now Wattpad writers can cross-promote themselves on other channels and connect with even more readers and fans around the world.
The startup has introduced a tool where users can add sharing buttons that lead straight to their profiles.
“We want to connect the world through stories,” said Wattpad’s Product Manager Kevin Callahan. “We’ve built ways to help writers and their stories get noticed on Wattpad, but this new tool will help Wattpadders get attention from outside the platform.”
On April 8, the startup had quite a large day when it announced that it had raised $46 million in funding from OMERS Ventures, with participation from August Capital, Raine Ventures, and Northleaf Capital Partners.
On Wattpad people can share unlimited written content across multiple platforms. CEO Allen Lao said at the time of the funding that the company had grown 200 percent since one year ago, and everyday “tens of thousands” of people join the community.
“We’re on-track to become one of the most successful consumer Internet companies in the world. With this latest investment we’ll continue to build a Toronto company that has global impact,” he said at the time.
