Vancouver Fashion Startup Wants People To Pay What They Can

Screen Shot 2014-08-15 at 10.31.00 AM

Garmentory, a Vancouver and Seattle-based  fashion startup bids on curated collections and direct connections between independent fashion boutiques, contemporary designers and customers.

Just make an offer. Garmentory lets customers choose an offer price much like on eBay, except the bids go directly to the participating retailers who approve or reject the offer. Garmentory delivers on all counts: rich and seamless shopping experience, beautiful clothes and accessories curated by the co-founders and Garmentory community, and a sleek contemporary UX/UI. Retailers across the benefit by unloading stock and reaching new customers.

“We’re doing it because we love independent boutiques. I worked in fashion for years, and I saw that many store owners had this common problem: things go on sale, and what doesn’t sell gets packaged and sits out at the back until the next sales season. Garmentory gives indie boutiques and designers the tool to unload stock, generate cash flow, and reach new customers,” cofounder Adele Tetangco told BetaKit. “It’s the thrill of the hunt. There might just be one size of that shirt you like, so if you see something you want, you need to jump on it.”

Screen Shot 2014-08-15 at 10.32.42 AM

Tetangco, a veteran in fashion industry most known for working with Dace, cofounded the startup with Sunil Gowda from Seattle, who worked on consumer-facing products at Expedia, Zillow and Microsoft. Garmentory provides retailers with a beautiful digital storefront, and an excellent shopping experience controlled down to the shipping labels and supplies. Participating stores must ship within 24 hours, and make quick decisions on offers.

A testament to good ideas done right, Garmentory has recently made a cut and became one of only ten companies chosen for Techstars Seattle accelerator. That’s a great milestone to celebrate, since over 600 startups have applied for the coveted ten spots in the program.

Now, please excuse me while I go bid on one of these gorgeous Vancouver’s Obakki dressses. The site is downright addictive.

Screen Shot 2014-08-15 at 10.34.50 AM

Elena Yunusov

Elena Yunusov

Elena Yunusov works at the intersection of digital communications and experience design. She is known in Toronto’s startup community as a HoHoTO & Toronto Maker Faire co-organizer. She likes coffee, robots, and wearable tech.