Wantering and its online fashion catalog has announced the acquisition of StyledOn, a “social shopping network” based in Beverly Hills, California. The terms of the deal were not disclosed, but Watering has been quick to completely rebrand and launch the Wantering Insider Network (WIN), which it has described as an invite-only community of style bloggers where trend-setters will receive various perks for joining.
Since starting in 2011, Wantering now receives over three million views a month. This deal was led by Yaletown Venture Partners, BDC Venture Capital, GrowLab, SK Ventures, WUTIF Capital and a few other angel investors.
