Pinterest Gets Shopified With Rich Pins Partnership

Screen Shot 2014-07-17 at 3.15.09 PM

Shopify merchants rejoice! Canadian e-commerce platform Shopify and Pinterest just announced a Rich Pins partnership to make all those images ever more shoppable.

Rich Pins typically contain extra details like price and stock availability right on the Pin. Setting up Rich Pins on Shopify sites previously involved a maze of extra steps, coding and Pinterest validation. The feat was considered “customization” and wasn’t officially supported by Shopify – until this week.

“Many of our 100,000+ stores are makers and creators that sell unique products, so traditional online advertising methods may not always be as effective,” said Shopify’s Harley Finkelstein. “This is why a discovery channel like Pinterest is an essential tool for driving visibility, traffic and revenue.”

Screen Shot 2014-07-17 at 3.35.40 PM

Many Shopify stores credit Pinterest as their main resource of traffic and revenue, essential to increasing sales and growing a recognizable brand. Freshly Picked, a baby moccasins store claimed it “grew its followers by 440% in less than a year” because of Pinterest.

The partnership makes strategic sense for Shopify. Pinterest platform “beat Twitter and Facebook for average order value in 2013, and dominates referral traffic leading to orders in certain industries, like books and antiques,” according to Dayna Winter, Shopify’s Social Media Manager. Shopify now powers businesses from over 150 countries.

Pinterest’s Rich Pins are now automatically available for over 100,000 Shopify merchants. So keep calm and pin on.

Elena Yunusov

Elena Yunusov

Elena Yunusov works at the intersection of digital communications and experience design. She is known in Toronto’s startup community as a HoHoTO & Toronto Maker Faire co-organizer. She likes coffee, robots, and wearable tech.