Montreal’s Adzura Launches Online Ad Marketplace for SMEs

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Montreal startup Adzura has launched its online ad marketplace targeting startups and SMEs.

The company says  its clients will be able to advertise more effectively while minimizing marketing spending. Adzura offers SMEs discounted digital and traditional ad space “sourced directly from the most relevant publishers.” Thus far, the company has signed up 60 publications across Canada, covering 20 sectors and offering thousands of ad spaces with more than 25 million impressions.

The self-serve platform makes it easy for small advertisers to find affordable ad spaces targeted to their customers. Buyers can browse through listings based on specific criteria, review publication profiles and purchase ad space directly online. Users can “make an offer” or sign up for a “featured deal,” guaranteeing the best price.

Once a sale is complete, Adzura’s team works closely with advertisers to produce creative content that meets the publisher’s specifications. For publishers, Adzura says it helps sell down inventory, complement salesforce and minimize overhead costs. Those publishers are also ideally reach beyond traditional advertisers.

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Account executives create detailed profiles for each publication and itemize ad listings, making it easy for publishers to join and start monetizing their ad spaces.

We are extremely happy to launch our new platform today and start delivering value to publishers and advertisers. Since inception in 2012, we are dedicated to helping companies grow by making advertising simpler and cheaper,” said CEO, Martin Picard. “Over the past six months, we have been working closely with our customers to build the best ad marketplace for Canadian SMEs.”

The team currently stands at five employees, and Picard will “aggressively expand his salesforce and account coverage team” over the next year.