In what can only be described as this week’s terrible branding initiative, Jack Astor’s restaurants is bringing the “Potato Salad Kickstarter” guy to Canada to whip up a batch of the now famous side dish.
Zack ‘Danger’ Brown will head to Jack Astor’s St. Lawrence Market (73 Front St. E.) on August 5 to join executive chef Adrian Whitfield, where “Whitfield will teach Brown how to make an amazing potato salad.” Moreover, Canadians are invited to taste-test the dish, which will be served at Brown’s ultimate Potato Salad Party in Columbus, Ohio, this September. It all sounds like it’ll be a blast.
Party-goers will have the chance to meet Brown and the first 150 guests will enjoy potato salad on the house, made fresh by Brown and Whitfield.
Brown’s original goal was to raise $10 and get a few laughs, but as of July 29, his Kickstarter campaign has raised more than $52,000. The campaign officially ends on August 2, and he plans to host a party for campaign supporters in his hometown this fall.
“We’re thrilled that Zack accepted our invitation to develop his infamous potato salad with the team at Jack Astor’s. Zack’s sense of humour is the perfect pairing to our cheeky attitude, so we’ve got a feeling Chef Whitfield’s culinary expertise will be the perfect ingredient for a winning recipe,” said Somer Mullins, Jack Astor’s marketing manager. “We hope Canadians will continue to show their support for his campaign by joining us on August 5.”
In the past month, Brown has become a feature in mainstream news and has held the Internet’s rapt attention as his donations have continued to climb. He’s been featured on Good Morning America and Buzzfeed, and has been mentioned on The Ellen DeGeneres Show and The Tonight Show with Jimmy Fallon.
We were even lucky enough to join Brown on Al-Jazeera America, when both commentary by Joseph Czikk and Brown were used in a clip looking into the expensive dish.