When “Mr. Swipe Right” is just a click, favourite, heart or swipe away, why shouldn’t we indulge in grotesquely surface-judging “hot-or-not” apps like Tinder or Grindr?
At NXNE Interactive 2014 this week, The Working Group‘s Liam Oscar Thurston treated us to a hilarious talk on the psychology behind such apps- the positives like immediate Skinner-esque positive reinforcement, the human behaviour that follows, and of course, the rather grim realities of such apps as they pertain to normal human relationships.
Our Joseph Czikk caught up with the graphic designer to chat with him about his talk. You won’t want to miss the 4:00 mark where Czikk gets utterly confounded with the actions of a woman completely indulged in her cellphone (possibly Tinder?), unaware of the universe around her.
“Case studies of success, awkwardness and humiliation, gauranteed,” read the pamphlet before we watched Thurston’s talk.
Check out our chat with him here:
