Frank & Oak Releases its 2013 Numbers, And They Sold A lot of Pants

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We’ve known for a while that Montreal’s men’s efashion startup Frank & Oak has been doing well for itself. The company is working with about $5 million in funding from several different VC firms, most notably Real Ventures and Rho Canada, and last year it actually added a brick-and-mortar store in Montreal to boost accessibility of its product.

Today the company released its 2013 Annual Report, in which the company boasts about selling over 14,000 Oxford shirts, 25,000 Chino pants and 18,000 blazers.

In the report the company said it recently turned two and that “creating cool clothes for men is just the beginning. We are building a brand.”

“Our vision: to open a collaborative space that inspires men and women to make a positive impact on the world. Although digital and fashion are our DNA, we are taking Frank & Oak to new places: creating fresh content, building brick and mortar spaces, and sharing new ways to live well,” read the report.

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Members spent 24,194,416 minutes on FrankandOak.com, the equivalent of 46 human years.

More than 20 percent of the company’s revenue is coming from mobile, and its app has been downloaded around 115,000 times, 102, 861 of which came on iOS devices.

Blending fashion with culture, the company also released a new soundtrack from 16 different DJ’s to accompany each “issue”, or each month’s new collection of clothes. Those soundtracks garnered more than 260,000 listens.

Other than that it featured a lot of info about employee beards, which hip bars they like to go to and some other unnecessary stuff.

Joseph Czikk

Joseph Czikk

Joseph Czikk previously has written for the National Post, Montreal Gazette, Vancouver Sun, Regina Leader Post, Techvibes and BC Business Online. Joseph often goes crazy on twitter during NHL and NFL games.