Former NLL Lacrosse Player’s Workplace Engagement Platform Raises $500K Seed Round

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Waterloo-based startup Plasticity, the workplace engagement platform cofounded by former professional lacrosse player Jim Moss, Jennifer Moss and Lance Mohring, has raised $500,000 in venture capital.

The seed round was led by BDC Venture Capital, Ted Briggs, Norm Kerr and other private investors.

Plasticity’s vision is to work with organizations and help them inspire their workforce. “Happier employees work harder, stay healthier, learn more, feel more creative, and generate more revenue for the companies they work for,” explained the company in a release. It’s mission is therefore to “transform the culture of the workplace into an ecosystem that thrives off of social learning, connectedness and positive engagement.”

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To do this the company says it combines the science of neuroplasticity with positive psychology and that it is revolutionizing the way companies can “measure, manage and stimulate” their workplace culture.

The company’s product is a dashboard-type software that focuses on what they consider as the greatest KPI: happiness. The software enables users to select and manage surveys, collect data, stimulate conversation, and learn who their “social champions” are, and how to leverage the best employees to inspire culture.

“Performance flourishes inside of cultures that respect people, values and organizational goals,” wrote the company. “Plasticity measures the company values that guide your success. We identify your Happiest Highest Performers™ and connect them to the rest of your workforce. Once connected, Plasticity provides employees fun and simple tools to build the social and psychological skills that let any employee become a workplace H.E.R.O.”

The software also uses a “#Valuetag” system, which collect thousands of images, “allowing your team to capture and share the moments that make work great. Understand which values your employees experience most frequently and which require additional support.”

Plasticity works with a team of seven PhD and PhD Candidates in Positive and Organizational Psychology at Sir Wilfrid Laurier University.

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The company was formerly known as “The Smile Epidemic,” after Moss was diagnosed in 2009 with Guillane-Barre Syndrome, a neuro-muscalur disease. Motivated by how two separate nurses could encourage him differently by what they said to him during his recovery, he started the movement. By writing what made him smile, or what he was grateful for on a piece of paper above an image of a smile, the project was born. People from over 450 cities and 200 countries around the globe participated online by taking pictures of themselves holding up a note on what makes them smile.

Eventually this transformed into Plasticity, the integrative tool for companies to engage their workers to a greater degree and encourage a positive working environment.

Joseph Czikk

Joseph Czikk

Joseph Czikk is Managing Editor at Betakit. Prior to Betakit Joseph wrote for the National Post, Montreal Gazette, Vancouver Sun, Regina Leader Post, Techvibes and BC Business Online. Joseph often goes crazy on twitter during NHL and NFL games.

  • jin

    My son eric put $40000.00 into this business when it started and some how lost $18000.00 and got fired just before chirstmas as he was to sick to work and he could not walk. after all he did for you and your family this is what you do to him are you investing money with them . good luck with The Smile Epidemic

    jim @ plasticitylabs.com jim @ plasticitylabs.com

    Mr. Head. I can understand that you are upset and feeling protective. I don’t believe that this is the correct forum, but I would be glad to sit down face to face with you and chat if that would suit you. I would not want to infringe on anyones specific rights to privacy so we would need to have all parties agree that they provide permission to discuss the situation. I am a grown man, and a father, and I can empathize with your feelings. As I said, let me know if you wish to speak in person. I can be reached directly at jim @ plasticitylabs.com to make arrangements if you wish. With all respect, Jim Moss

    Yes certainly and I appreciate your taking an interest.

    Two quick things:

    Please suggest a meeting time that we can formally schedule.

    It would be illegal and disrespectful of me to speak about any of my current or former employees and their private matters without their express written and legally documented permission. So if you intend to discuss anyone’s specific private affairs, we would need you to get this in advance and I would need our lawyers to agree that is was sufficient before we can sit down.

    Please don’t assume that this means I am any less interested in meeting for a face to face discussion, only that I am trying to be most respectful of the minimum requirements to do so.

    Thank you,

    Jim Moss

    On 2014-05-15, 9:57 AM, barry h wrote:

    Ok Jim see you soon you are in like 9 to 5 mon to Friday thanks

    I won’t be there on Friday but most days next week.

    Jim Moss – Plasticity

    Ok Jim see you soon you are in like 9 to 5 mon to Friday thanks

    I won’t be there on Friday but most days next week.

    Jim Moss – Plasticity

    run jim run sorry I cannot write as well as you , you are a real salesman and can spread it.

    Two quick things??? 1st I see why eric and dan and so many others have been taken by you . 1st thing I said I would come and see you today friday but oh you have to go away , I guess seeing me in person would be a waste of time as these are your words. It would be illegal and disrespectful of me to speak about any of my current or former employees and their private matters without their express written and legally documented permission. So if you intend to discuss anyone’s specific private affairs, we would need you to get this in advance and I would need our lawyers to agree that is was sufficient before we can sit down.

    Please don’t assume that this means I am any less interested in meeting for a face to face discussion, only that I am trying to be most respectful of the minimum requirements to do so

    2 nd thing you and eric had a talk about him not wanting to trust anyone and you told him he could trust you, he gave you 40k to start your business and you gave him stock . fast forward you and your two pals sell it for 22 k and keep the other 18k and all the proftit maybe 100k .This is how you pay back investors . Now it gets good eric has an emergency appendectouy surgery and you dont even come to see eric he gets sick cannot work or walk and you fire him just before christmas and go offshore with his job . you had a walking problem you think you would be the frist guy to help him but you thought the best thing to do was stick a knife in his back, when I think of what my son did for you and your family it makes me sick ,when I see your picture it make me want to puke .I will make sure I put a fathers day story up about what make a real father. you wrote I am a grown man, and a father, and I can empathize with your feelings. keep telling yourself this and one day some one may belive it . I have read so much about you ,what a pack off crap as they say you can fool some of the people some of the time but not all of the people all of the time . I think your day is coming and may god have mercy on you as I personally have none

  • Jim

    why we do all our own work and all our ideas are ours and we always really truly pay our employees.. (not really we are bad people and have taken ideas and work of everyone to build out business which will eventually catch up with us )