July turned out to be a plentiful month for former Extreme Startups graduate FameBit, a Toronto and Santa Monica-based company that helps brands connect with Youtube celebrities/influencers for branded content.
Last month the startup facilitated the production of over 1000 Youtube videos, paying out over $250,000 to influencers.
The startup acts as a middle-man “bounty” platform, where brands can find, hire, and work with influential YouTube content creators for product and service endorsements. Brands will request an endorsement, which gets posted to the Youtuber opportunity stream, and from there for the over 3,000 Youtubers of varying influence (by amount of followers, and thus reach). A brand can request a full-out product review or something as small as a “brought to you by” post-video reminder.
According to TubeFilter, FameBit works with about 70 brands who often buy Youtube product placements or sponsored content in bulk. One example from that successful July might be Matthew Frederick’s Matthias channel, the winner of Internet Icon‘s second season, who teamed up with Dollar Shave Club for a comedy sketch about missing razors.
TubeFilter also mentioned that FameBit’s July videos generated 30 million views.
The company’s founder David Kierzkowski, who lead his team through Extreme Startups’ fourth cohort and later with 500 Startups as well, told me that when brands post an opportunity they usually receive 50-60 proposals within 48 hours. The amount of money that the influencer earns averages at $315, but “we have brands that will spend $10,000-15,000 on a video, it really all depends on the reach of the Youtubers,” he told BetaKit a few months ago.
Speaking of YouTube, the Canadian Film Centre (CFC) and the Buffer Festival recently launched the first ‘YouTube Industry Conference’.