Clarity, the creators of a one-on-one call service connecting business experts and advice seekers, has unleashed a new product in “Answers”. Answers is a question and answer-style matchmaking service.
According to Clarity, the service is “kind of like Quora- only with a business model”.
Entrepreneurs can pose a question on Clarity and have it answered within minutes by an expert, via web or mobile. As experts supply more and more answers their recognition will grow. At that point these experts can take advantage of what Clarity has actually been facilitating for 16 months: hoping on phone calls with entrepreneurs who have questions, for money. In fact, many experts associated with Clarity make over $1,000 per month. As such, the company calls itself a “micro-consulting platform”.
Think of Answers as a first step, whereas Clarity proper is the final step to getting quality answers to questions.
In the startup’s first year in business it noticed that many experts had trouble standing out in the search function, among so many seasoned experts. Meanwhile, many members were also having a hard time finding the right expert who could help them with their specific question.
In Clarity’s limited beta, members asked over 200 questions, and most of them were answered within 15 minutes. The average question received 2.4 answers. “For experts, we’re excited to report that there’s a five percent conversion from question to follow up call request, so it’s driving real demand for experts who’ve been participating,” read Clarity’s release.
It sounds like the quick-thinking folks at Clarity have added on a function that should help both knowledge-seeking entrepreneurs, and the experts who are happy to answer them for a bit of pocket money.
Clarity also announced that it is now associated with over 20,000 experts. “Having such amazing experts like Ramit Sethi, Chris Brogan, Brad Feld (Angel Investors), Ryan Holiday, etc join up over the past few months has been a real humbling experience,” wrote the startup. “Our mission is to connect entrepreneurs around the world with each other, to move their dreams and goals forward, and everyday we’re making great progress towards that goal with the help of our amazing experts.”
The service seems a great idea, and one could expect so from a seasoned business veteran in CEO Dan Martell. Instead of going to costly conferences and hoping to talk with someone who can answer specific questions, why not pay a much smaller fee and talk directly with an expert? A more extreme example might even be how often the best, direct mentor-to-founder advice can only be found by joining an accelerator program. This way, entrepreneurs can ask what they want, when they want, and only pay micro transactions.
“I created Clarity because when I was just starting out, I didn’t have business people around me that could provide that mentoring experience,” Martell told the Miami Herald last week.
Clarity was founded by Martell in May 2012, after his previous company Flowtown was acquired by Demandforce in 2011. Flowtown was a social marketing service that exited just 13 months after receiving seed funding.
In late 2012 Clarity secured a $1.6 million seed round from Baseline, Dallas Mavericks owner Mark Cuban, Boris Wertz, Real Ventures and 500 Startups.
Since Clarity launched, Martell has watched the business field over 30,000 calls across more than 50 countries. He doesn’t disclose revenues or what the service earns from the calls.
However he did write that he feels his biggest competitors with Answers are blogs, conferences and other exchanges of knowledge. But Clarity possesses a “very unique value proposition and provides a great product experience that has our new customers continuing to use us monthly if not weekly and daily.”