Conversion Rate Optimization Made Easy, With AlterSpark’s Brian Cugelman

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At NXNE Interactive 2014 we caught up with Brian Cugelman of Toronto’s AlterSpark, a a group of digital marketers, researchers, and designers who help our clients boost their bottom line and impact. They specialize in persuasive design psychology, digital marketing, and science/evaluation.

Cugelman told our Joseph Czikk that any website that generates income needs to figure out the tools that work, and Canadian startups can do this effectively. Actually, it’s a lot like waiting tables- waiters, like websites, will figure out how to achieve those higher goals. He also took us on a ride to the past, telling us about his past as a young liberal environmentalist waiter being pressured by his managers to upsell.

Moreover, the pair discussed why Amazon is so good at conversion rate optimization, using things like base prices to make discounts appealing, bundling, Gestalt design and pre-attentive design principles, and more.

Check it out here: