Calgary-based mobile development agency Mobility Quotient has released a new app for wine enthusiasts, the first in a series of apps targeting the food and beverage industries.
Just Wine shows users how to “swirl, sniff and swish their wines, how to distinguish unique flavours and aromas when tasting wine, and how to determine differences between grape varietals like Cabernet Sauvignons and Merlots”, through its interactive “LEARN” section. The iOS app also lets users add favourite and not-yet-favourite wines to their own collection, adding pictures and tasting notes as they wine from home, wine tastings, or restaurants.
“What gets me excited about Just Wine is the ability to enjoy wine at a level that most people can’t yet,” said CEO Nikhil Sonpal. “There’s this notion that you have to spend a lot of money and talk to an intimidating sommelier to be able to get the best wine for the food that you’re about to consume. And that’s just not the case. Wine is no longer for the elite, it is for the masses, and wine can be enjoyed at any price point.”
According to the company, the need for this app came about organically for Sonpal and the company. It came “as a way to bring family together and to bridge the gap between what you don’t know about wine and what you should know about wine. You no longer have to resort to googling for wine information, Just Wine is the only resource you need to get the most out of your experience.”
Just Wine also features an events section where wine lovers can find out lists of local wine events and educational classes. Meanwhile, restaurants can have their wine menus added to the Just Wine app, allowing their cellar selections to be available to diners.
Finally, the apps “DISCOVER” section lets users find out about local vineyard and wines created by Just Wine staff. The Just Wine ”Sommelier Spotlight” gives users advice from wine experts, making the wine experience more approachable and giving consumers more confidence. Specialty wine stores can also showcase their inventory to customers.